For the animals
More than 80 billion land animals — and trillions of aquatic ones — are killed for food each year. Most never see the sun. This is the pillar of the argument that started everything.
The vast majority of farmed animals today live inside industrial facilities designed for throughput, not welfare. Sows in gestation crates. Broiler chickens bred so fast their legs cannot carry them. Male chicks in the egg industry killed within hours of hatching. Dairy cows separated from calves at birth so humans can drink the milk.
None of this is unusual. All of it is legal, regulated, and standard. When people say "choosing plants is political", this is what they mean: it is a quiet withdrawal of consent from a system most of us would never approve of if we had to watch it up close.
New UK farm animal welfare legislation introduced in July 2026 mandates unprecedented space requirements and a comprehensive ban on cages across the British agricultural sector.
Exploring the 2026 landscape of AI in animal welfare, from precision biometrics to the ethical complexities of digitized sentience.
As consumer fatigue hits oat and almond, the rise of sprouted grain milks offers a more nutritious and sustainable alternative.
Curated films
Documentaries, investigations and short films from advocacy groups and independent filmmakers.
Documentary trailerThe documentary that made the plant-based case to millions.
Source: Forks Over Knives
Short filmIf slaughterhouses had glass walls, McCartney once said, everyone would be vegetarian. This is what he meant.
Source: PETA
Documentary trailerThe environmental case against industrial animal agriculture, in 90 seconds.
Source: Cowspiracy
Documentary trailerAn unflinching look at how humans exploit non-human animals across every industry.
Source: Dominion Movement
ExplainerA calm, data-rich explainer on the environmental math of eating meat.
Source: Kurzgesagt
InvestigationWhat the milk carton doesn't show.
Source: Mercy For Animals
The common questions
The four pillars
People come to plant-based living from very different doors. The reasons differ; the destination converges.
More than 80 billion land animals — and trillions of aquatic ones — are killed for food each year. Most never see the sun.
Read more →A 2018 Oxford study of 38,700 farms in 119 countries found plant-based eating is the single biggest thing one person can do.
Read more →Adventist Health, EPIC-Oxford, PREDIMED, EAT-Lancet: plant-eaters live longer, with less heart disease and diabetes.
Read more →A third of the world's grain is grown to feed farmed animals. Redirected to humans, it could nourish billions more.
Read more →